Bologna, interno Biblioteca Salaborsa

Bologna Welcome Card: how it works and where to buy

Quick Guide to the Pass Museums


Bologna is a city full of history, culture, and unique culinary traditions. Its historic center, with the iconic towers and porticoes UNESCO World Heritage, offers a complete experience of art, museums, and local flavors.


The Bologna Welcome Card is an integrated tourist solution that allows easy access to the city’s main attractions with a single digital pass, combining museum admissions, guided tours and exclusive tourist services. It is available in two versions, EASY and PLUS, designed to suit different travel needs.

The card grants access to numerous city museums, participation in the Discover Bologna guided tour, a visit to the Torre dell’Orologio at Palazzo d’Accursio, and bike rental. The PLUS version also includes entry to the Chapels of San Petronio and tourist transport services such as the City Red Bus and San Luca Express.

Once activated with the first use, the Bologna Welcome Card remains valid for up to 15 days or until all included services are used, offering an excellent balance of convenience, flexibility and savings, ideal for organizing your visit to Bologna in a practical and cost-effective way.


How it works

The Bologna Welcome Card allows access with a single digital pass to museums, historical sites, and selected tourist services. Activation takes place at the first use, and the card remains valid until the included services are exhausted or for a maximum of 15 days. Key highlights:

Duration and prices

The Bologna Welcome Card is available in two versions:

Once activated with the first service used, the card remains valid for up to 15 days or until all included services are used. For updated prices and promotions, always check the official Bologna Welcome Card website.

What’s included

The Bologna Welcome Card includes a carefully selected combination of cultural attractions and tourist experiences:

Where to buy

The Bologna Welcome Card can be safely purchased through the following official channels:

Practical tips



How does the Bologna Welcome Card work?

It is a digital tourist card that provides discounted access to Bologna’s main attractions and allows the use of urban public transport with a single ticket.

How long does it last and how much does it cost?

It is available in different time-based options, designed for short stays or more in-depth visits. Prices and durations may vary: always check the official Bologna Welcome website.

What does the card include?

Free or discounted entry to museums, towers, churches and cultural sites, plus urban public transport and various discounts on experiences and tourist services.

Where can you buy it?

Online through official Bologna Welcome channels and at the main tourist information points in the city.

Practical tips to get the most out of it?

Activate the card at first use, plan visits logically by area and take advantage of the included transport to optimize time and costs.

📌 Learn more in the section Details and Useful Info.